Birmingham welcomes Los Angeles 2028 Olympic officials to learn from the city’s Major Event expertise

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Collaborative conversations on delivering multi-sport events

Last week, Birmingham welcomed senior officials involved in delivering the Los Angeles 2028 Olympic and Paralympic Games, offering them first-hand insight into the city’s experience hosting major international sporting events.

The visit – coordinated by the British Consulate in Los Angeles—focused on understanding how Birmingham successfully delivered the 2022 Commonwealth Games, and what lessons might support planning for LA28. Officials met with representatives from Birmingham City Council, ARUP, and partners who played a central role in shaping the Games and their legacy.

Throughout the day, colleagues shared detailed reflections on the operational, logistical and community elements involved in staging a large multi-sport event. Conversations highlighted the importance of strong partnership working, agile decision-making, and long-term legacy to ensure that major events bring genuine, lasting benefits to local people.

For many of those involved in the discussions, the visit also offered a moment to look back with pride on a defining moment in the Birmingham’s recent history. The Commonwealth Games brought global attention to the city, showcased its creativity and diversity, and delivered a summer that many residents still remember fondly.

A lasting legacy for Birmingham

The Commonwealth Games didn’t just shine a spotlight on Birmingham—they helped catalyse a period of sustained growth and investment across the region. Recent figures highlight just how significant that impact continues to be:

  • The region’s visitor economy reached £13.98 billion in 2024, representing a 7.3% increase compared to the previous year.
  • Birmingham and the wider West Midlands welcomed 101.47 million visitors in 2024—over two million more than in 2023, marking a 2.9% year-on-year increase.
  • Tourism-related activity supported 114,475 jobs, up from 112,935 the previous year, signalling 1.4% growth in employment across the sector.

The Games also helped strengthen Birmingham’s offer as a global events destination. Evaluation data shows that major sports and business events secured though Games-linked activity generated a net economic impact of £151 million, supported the creation of 3,725 jobs and helped land 58 investment projects across the region.

These outcomes reinforce what many in the city already know: Birmingham’s ability to deliver ambitious events has tangible economic, cultural and social benefits—and continues to shape the region’s international profile.

Birmingham remains committed to shape its experience with partners around the world. The visit from the LA28 delegation reflects the city’s growing reputation as a leader in hosting major events and as a place where collaboration, innovation and community pride come together to deliver results.